fbpx
Press
You Now Have E11EVEN Reasons To Drink Vodka
Full Article: Men\'s Journal Published: 10/23/20 When Nikki Simkins (CEO & Chairwoman) set out to create her Vodka, she wanted to make an ultra-premium spirit that embodied Miami’s spirit and get people excited for a good time even before they opened the bottle. There was one brand name that stood out from the rest: E11EVEN. E11EVEN Miami is one of the world’s most recognized clubs, and it’s the highest-grossing nightclub per square foot globally. It’s a lifestyle brand that people trust to do things better: “crush the day and own the night, live your best life, and have fun – be an E11EVEN!” So, through a company which she controls, Simkins licensed the iconic E11EVEN brand’s intellectual property to create E11EVEN Vodka While the brand has just officially launched and is available nationwide, earlier this year, it was available exclusively at E11EVEN MIAMI, where celebrities like Leonardo DiCaprio, Kendall Jenner, Travis Scott, Snoop Dogg, Nelly, Rob Gronkowski, Dwyane Wade, and Gigi & Bella Hadid were spotted enjoying E11EVEN Vodka. To get a better sense of how E11EVEN Vodka came about, check out our interview with Nikki Simkins below. E11EVEN having its own Vodka seems like such a natural fit; how did this partnership come about? E11EVEN Miami is one of the world’s most recognized clubs, and it’s the highest-grossing nightclub per square foot globally. The E11EVEN brand is a lifestyle, and people trust E11EVEN to do things better. It’s all about crushing the day and owning the night, living your best life, and having fun – being an E11EVEN! E11EVEN Miami truly changed the landscape of nightlife, and that’s what we want to do with Vodka. You have the advantage of working with one of the best nightlife brands in the world. Considering that people go to E11EVEN to have an unforgettable time, how do you tie that into the Vodka? E11EVEN represents Miami. If you love Miami, you love E11EVEN. Like the nightclub, E11EVEN Vodka embodies Miami’s characteristics, the spirit, energy, sexiness, and excitement. And we want to share it with the world. We want to export Miami, through E11EVEN Vodka, to the entire world. Why did you choose to launch a Vodka as opposed to another spirit? The process of developing E11EVEN Vodka was challenging and really fun. It was challenging because I insisted on creating the best Vodka in the world that embodied the Miami spirit. It was fun because I got to work with really great people to make this a reality. We found a fantastic master distiller in Miami and did hundreds of taste tests until we found the perfect spirit. E11EVEN Vodka is handcrafted in copper stills, distilled six times from 100% Florida grown NON-GMO corn, and then refined through a proprietary seven-step filtration process. It exudes a rounded sweetness that is clean and smooth and has subtle notes of citrus peels and cacao nibs that flawlessly blend to create a divine flavor delicately teased with hints of vanilla and cracked peppercorns. The proprietary hand filtration process softens the palate, leaving a graceful finish that is long, warm, and seductive. Once we knew we had the best tasting Vodka, we set out to create the bottle. The vision for designing the bottle was, “how do I put Miami in a bottle?”. Knowing we were putting the E11EVEN brand name (on the bottle), everything had to be elevated…it had to stand out. We went with an eye-catching Miami-blue neck sleeve, a translucent frosted glass, and an easy to remove cork. Once we had the liquid and bottle finalized, we signed up with the most prominent and respected alcohol distributor in the country, Southern Glazer’s Wine and Spirits. We then began the process of getting E11EVEN Vodka on the menus of South Florida’s best restaurants & bars and liquor store shelves. E11EVEN Vodka is also available online for nationwide shipping. After three years, I am so excited to (finally) introduce E11EVEN Vodka to the world! Your slogan is Taste the Miami Spirit; how does E11EVEN Vodka embody the Miami lifestyle? E11EVEN Vodka is ALL about Miami! It’s the place we love and care deeply about, so it was uber important for all aspects of the product to be made in Miami (it’s sourced, distilled, and bottled entirely in Miami). The sexiness of the name, the smoothness of the spirit, and the bottle’s colors – it’s very Miami. The city exudes so much culture and amazing energy…who doesn’t want to be in Miami? And for those who can’t, they can order a bottle online and taste the Miami spirit from the comfort of their homes. Who is your target demographic? Our customers have been evenly split between both males and females ages 23-55. However, E11EVEN Vodka is for anyone who appreciates an ultra-premium spirit that’s measured against the highest quality and taste standards. E11EVEN Vodka is the perfect spirit for anyone that believes in living their best life, on their own terms, without regard to what anyone else thinks. Where do you see E11EVEN Vodka going over the next five years? E11EVEN Vodka is currently available for nationwide shipping and in South Florida (at stores and restaurants/lounges). Next year, we will focus on rolling out in new markets across the U.S., and eventually, internationally. How do people get their hands on a bottle? E11EVEN Vodka can be purchased nationwide online at 11vodka.com. The suggested MSRP for a 1L bottle is $29.99.
Miami’s 24-hour club is still closed, but you can get lit at home with its new vodka
Full Article: Miami Herald Published: 10/13/20, 2020 Remember going out? Twerking the night away until dawn? Rubbing shoulders with strangers in dark clubs with throbbing music and pulsating lights? We’ll wait. While Miami nightlife isn’t quite how you remember it these days (limited capacity, face masks, constant hand sanitizing, keeping your distance), you can still remember the days of pre-pandemic yore with a new booze that just hit shelves. Introducing ... E11EVEN Vodka, named after the six- year-old, erstwhile dancetastic 24/7 so-called ultraclub that’s been a magnet for such VIP partiers as Leonardo DiCaprio, Travis Scott, Snoop Dogg, Nelly, Rob Gronkowski and the Hadid sibs. Don’t call E11EVEN a strip club, even though performers have been known to dress rather, um, skimpily at times. Alas, the downtown venue is still closed due to COVID-19 restrictions, but you can still pull down your mask, drink this ultra premium booze that carries the club’s name, close your eyes and dream. “Like everything we do at E11EVEN, we must put the safety and well-being of our employees and guests first,” the club, which has been shut since March, says on its site. “With an abundance of concern for every member of our E11EVEN family near and far, and following the directive by Mayor Suarez and the national authorities, we must temporarily suspend operations.” Insert suffering face emoji here. Local entrepreneur Nikki Simkins, CEO & Chairwoman of E11EVEN Vodka, thinks this made-in-Miami product is what we all need right now. “I have loved seeing what E11EVEN has done for the city,” Simkins said in a release. “I knew that the energy, spirit and vibe of the E11EVEN lifestyle was one that would translate flawlessly into a bottle.” Ah, yes, the bottle: Leave this baby blue-flecked, frosted-glass beauty out at the bar front and center. Make it your Zoom background if you must, so you look like the 305 baller that you are. How this vodka is formulated makes for a softer finish: It’s handcrafted in copper stills, distilled six times from Florida-grown non-GMO corn, then refined through a seven-step filtration process. You’ll detect a bit of sweetness with notes of citrus and chocolate, then hints of vanilla and cracked peppercorns. Then feel that Miami buzz wash over you. “On a scale from One to Ten, be an E11EVEN, be your best self, get the most out of life, and ignore the naysayers,” reads the description on the website. “It’s all about Crushing The Day, Owning The Night – then going back for more. E11EVEN Vodka was born to be the life of the party.” While one day you’ll be able to sip it on site until dawn, for now you can order the 80 proofer online at 11vodka.com, where other fancy club merch is for sale. Or buy a bottle for $29.99 at such stores as Jenny’s Liquor, Primo Liquors, Gulf Liquors, Crown Wine & Spirits, Grove Liquors and Portofino Wine Bank. E11EVEN Vodka is also currently behind the bars at such operational restaurants as Nobu, Estiatorio Milos, Casa Tua, Novikov, Sherwood’s Bistro, Kiki on the River and Red Rooster. Many of these places are also offering cocktails to go.
Bring Miami’s Iconic Nightclub E11EVEN Home With Its New Vodka
Full Article: Haute Living Published: 10/14/20 The doors of Miami’s iconic 24/7 megaclub E11EVEN may be closed for now, but you can still have a taste of the lifestyle it embodies while you’re at home as it has just launched the first-ever nightclub-branded vodka, E11EVEN Vodka. Created by CEO, Chairwoman and Haute 100-lister Nikki Simkins, E11EVEN Vodka sets out to bring a taste of the “Miami Spirit,” provoking a sense of curiosity and guiltless infatuation. Not only is E11EVEN Vodka significant in that it is the first-ever nightclub-branded spirit, but it is also woman-owned. E11EVEN Vodka further exemplifies that the E11EVEN brand is far from just a nightclub—it is an entire lifestyle. Now, the vodka is making its way throughout Miami and beyond so you can enjoy it from anywhere in the Magic City. In celebration of this launch, we sat down with Simkins to discuss the process of creating E11EVEN Vodka, how it embodies the Miami lifestyle, her go-to cocktail and more. HL: Tell us about the launch of E11EVEN Vodka. What was that process like? NS: The process of launching E11EVEN Vodka was challenging and really fun. It was challenging because I insisted on creating the best vodka in the world that embodied the Miami spirit. It was fun because I got to work with really great people to make this a reality. We found a fantastic master distiller in Miami and did hundreds of taste tests until we found the perfect spirit. Once we knew we had the best-tasting vodka, we set out to create the bottle. The vision for designing the bottle was, “how do I put Miami in a bottle?” Knowing we were putting the E11EVEN brand name (on the bottle), everything had to be elevated—it had to stand out. We went with an eye-catching Miami-blue neck sleeve, a translucent frosted glass and an easy-to-remove cork. Once we had the liquid and bottle finalized, we signed up with the most prominent and respected alcohol distributor in the country, Southern Glazer’s Wine and Spirits. We then began the process of getting E11EVEN Vodka on the menus of South Florida’s best restaurants & bars and liquor store shelves. E11EVEN Vodka is also available online for nationwide shipping. After three years, I am so excited to (finally) introduce E11EVEN Vodka to the world! HL: Why did you choose to launch a vodka as opposed to another spirit? NS: One night, after drinking too much tequila, I woke up with a horrible hangover! I began researching how to remedy it and came across tons of articles that spoke about congeners. Congeners are toxins—literal chemicals like acetone & acetaldehyde—found in alcohol after the fermentation process and cause hangovers. Out of all the alcohol types, I learned that tequila has the highest congener levels and that vodka has the lowest (congener levels), and it’s the cleanest! I have always been very into health & wellness, and I’m very conscious about what I put into my body—so, from that day forward, I became a vodka drinker. E11EVEN Vodka is All-Natural & Gluten-Free, has no carbs and no sugar, is vegan & keto-friendly, and is distilled six times from 100-percent Florida grown organic NON-GMO corn. HL: Why did you choose to tie E11EVEN into the launch of this vodka, making it the first-ever nightclub-branded ultra-premium vodka? NS: E11EVEN Miami is one of the world’s most-recognized clubs, and it’s the highest-grossing nightclub per square foot globally. The E11EVEN brand is a lifestyle, and people trust E11EVEN to do things better. It’s all about crushing the day and owning the night, living your best life, and having fun—being an E11EVEN! E11EVEN Miami truly changed the landscape of nightlife, and that’s what we want to do with vodka. With my husband‘s involvement in E11EVEN Miami, I’ve lived with the brand since its inception in 2014 and know it all too well. HL: How does E11EVEN Vodka embody the Miami lifestyle? NS: E11EVEN Vodka is ALL about Miami! It’s a place we love and care deeply about, so it was uber-important for all aspects of the product to be made here (it’s sourced, distilled, and bottled entirely in Miami). The sexiness of the name, the smoothness of the spirit, and the bottle’s colors—it’s all very Miami. The city exudes so much culture and amazing energy…who doesn’t want to be in Miami? And for those who don’t, they can order a bottle online and taste the Miami spirit from the comfort of their homes HL: What is your favorite way to drink E11EVEN Vodka? NS: I like to drink it on the rocks with four slices of lemon squeezed into it. It’s also excellent in both simple and complex cocktails!
Introducing E11EVEN Vodka
Full Article: PR Newswire Published: 10/13/20, 2020 MIAMI, Oct. 13, 2020 /PRNewswire/ -- Nikki Simkins (CEO & Chairwoman) is thrilled to announce the official launch of E11EVEN Vodka. E11EVEN Vodka represents the \"Miami Spirit,\" a celebration of unsurpassed excellence that provokes a sense of pure curiosity and guiltless infatuation. Infused with an undeniably captivating personality of its own, the noticeably pure and well-balanced Vodka is now available for purchase online for nationwide shipping and at retail stores & on menus at establishments across South Florida. The E11EVEN brand is a lifestyle. Created as a 24/7 Ultraclub in downtown Miami in 2014, people flocked to the unique nightlife experience, making it one of the world\'s most recognized clubs. E11EVEN Miami accolades being awarded \"Best New Nightclub Concept,\" perennially voted among the top 10 nightclubs worldwide, and becoming the highest-grossing nightclub per square foot globally. People trust E11EVEN to do things better. It was because of this that Nikki Simkins, through a company in which she controls, licensed the intellectual property of the iconic E11EVEN brand to create her own Vodka. \"Being born, raised, and still living in Miami, I have loved seeing what E11EVEN has done for the city,\" said Nikki Simkins, CEO & Chairwoman of E11EVEN Vodka. \"When I set out to create an Ultra-Premium Vodka, I knew that the energy, spirit & vibe of the E11EVEN lifestyle was one that would translate flawlessly into a bottle. Made in Miami and born to be the life of the party, I am so excited to introduce E11EVEN Vodka to the world.\"  Measured against the highest quality and taste standards, E11EVEN Vodka is an all-natural and gluten-free ultra-premium spirit sourced, distilled, and bottled entirely in Miami. Handcrafted in copper stills, distilled six times from 100% Florida grown NON-GMO corn and then refined through a proprietary seven-step filtration process, E11EVEN Vodka exudes a rounded sweetness that is clean and smooth. Subtle notes of citrus peels and cacao nibs flawlessly blend to create a divine flavor that\'s delicately teased with hints of vanilla and cracked peppercorns. The proprietary hand filtration process softens the palate, leaving a graceful finish that is long, warm, and seductive. The sleek bottle design expresses an exotic yet elegant demeanor that offers an exciting, unparalleled Vodka experience. An eye-catching Miami-blue neck sleeve wraps the translucent frosted glass bottle that is tastefully accentuated by an iridescent silver label. With its sexy allure and refined design, E11EVEN Vodka stands out amongst all others occupying shelves and back bars. Already available at E11EVEN MIAMI, celebrities including Leonardo DiCaprio, Kendall Jenner, Travis Scott, Snoop Dogg, Nelly, Rob Gronkowski, Dwyane Wade, and Gigi & Bella Hadid, have been spotted drinking E11EVEN Vodka. E11EVEN Vodka can also be found on the menus at South Florida establishments, including Nobu, Milos, Casa Tua, Novikov, Kiki on the River, and Red Rooster, among others. E11EVEN Vodka (80 proof / 40% ABV) is now available online for nationwide shipping at 11vodka.com and at South Florida retail stores such as Jenny\'s Liquor, Primo Liquors, Gulf Liquors, Crown Wine & Spirits, Grove Liquors, and Portofino Wine Bank, among others. The suggested MSRP for the 1L bottle is $29.99. For a location near you, please visit www.11vodka.com. Follow E11EVEN Vodka on Instagram @11Vodka
INTRODUCING E11EVEN VODKA: MADE IN MIAMI AND BORN TO BE THE LIFE OF THE PARTY, E11EVEN VODKA MAKES ITS DEBUT
Full Article: Spirited Published: 10/13/20, 2020 MIAMI, FL (October 13, 2020) – Nikki Simkins (CEO & Chairwoman) is thrilled to announce the official launch of E11EVEN Vodka. E11EVEN Vodka represents the “Miami Spirit,” a celebration of unsurpassed excellence that provokes a sense of pure curiosity and guiltless infatuation. Infused with an undeniably captivating personality of its own, the noticeably pure and well-balanced Vodka is now available for purchase online for nationwide shipping and at retail stores & on menus at establishments across South Florida.  The E11EVEN brand is a lifestyle. Created as a 24/7 Ultraclub in downtown Miami in 2014, people flocked to the unique nightlife experience, making it one of the world’s most recognized clubs. E11EVEN Miami accolades being awarded “Best New Nightclub Concept,” perennially voted among the top 10 nightclubs worldwide, and becoming the highest-grossing nightclub per square foot globally. People trust E11EVEN to do things better. It was because of this that Nikki Simkins, through a company in which she controls, licensed the intellectual property of the iconic E11EVEN brand to create her own Vodka. “Being born, raised, and still living in Miami, I have loved seeing what E11EVEN has done for the city,”said Nikki Simkins, CEO & Chairwoman of E11EVEN Vodka.“When I set out to create an Ultra-Premium Vodka, I knew that the energy, spirit & vibe of the E11EVEN lifestyle was one that would translate flawlessly into a bottle. Made in Miami and born to be the life of the party, I am so excited to introduce E11EVEN Vodka to the world.”   Measured against the highest quality and taste standards, E11EVEN Vodka is an all-natural and gluten-free ultra-premium spirit sourced, distilled, and bottled entirely in Miami. Handcrafted in copper stills, distilled six times from 100% Florida grown NON-GMO corn and then refined through a proprietary seven-step filtration process, E11EVEN Vodka exudes a rounded sweetness that is clean and smooth. Subtle notes of citrus peels and cacao nibs flawlessly blend to create a divine flavor that’s delicately teased with hints of vanilla and cracked peppercorns. The proprietary hand filtration process softens the palate, leaving a graceful finish that is long, warm, and seductive. The sleek bottle design expresses an exotic yet elegant demeanor that offers an exciting, unparalleled Vodka experience. An eye-catching Miami-blue neck sleeve wraps the translucent frosted glass bottle that is tastefully accentuated by an iridescent silver label. With its sexy allure and refined design, E11EVEN Vodka stands out amongst all others occupying shelves and back bars. Already available at E11EVEN MIAMI, celebrities including Leonardo DiCaprio, Kendall Jenner, Travis Scott, Snoop Dogg, Nelly, Rob Gronkowski, Dwyane Wade, and Gigi & Bella Hadid, have been spotted drinking E11EVEN Vodka. E11EVEN Vodka can also be found on the menus at South Florida establishments, including Nobu, Milos, Casa Tua, Novikov, Kiki on the River, and Red Rooster, among others. E11EVEN Vodka (80 proof / 40% ABV) is now available online for nationwide shipping at 11vodka.com and at South Florida retail stores such as Jenny’s Liquor, Primo Liquors, Gulf Liquors, Crown Wine & Spirits, Grove Liquors, and Portofino Wine Bank, among others.  The suggested MSRP for the 1L bottle is $29.99. For a location near you, please visit www.11vodka.com. Follow E11EVEN Vodka on Instagram @11Vodka
Professional tennis returns to Miami with eight-player backyard tournament
Full Article: Miami HeraldPublished: 6/30/20 Unbeknownst to most South Florida tennis fans, five of the top 65-ranked men in the world are playing an eight-man tournament in Miami this week — one of the most competitive fields on American soil since COVID-19 shut down the sport in March. The three-day Altec Styslinger Tennis Exhibition, being played without spectators at a private home, was dubbed the “ReOpen” by Tennis Channel Plus, which is broadcasting the event. It began Monday, and the final is Wednesday. The field included No. 29 Hubert Hurcacz of Poland and Americans Reilly Opelka (No. 39), Sam Querrey (No. 45), Tennys Sandgren (No. 55), Steve Johnson (No. 63), Brandon Nakashima, 2016 NCAA champion Mackie McDonald and former University of Virginia star JC Aragone, who was the brainchild behind the event. Looking for something to do during quarantine, Aragone, 25, decided to launch a tournament to help players stay in shape and work off their rust. He put the word out to players he knew, secured a handful of sponsors, and found a venue — reportedly a property owned by Dennis DeGori, founder of Miami nightclub E11EVEN. “Being at home, a lot of time to think about what do I want to do next,” Aragone said in a Tennis Channel interview. “I’ve always wanted to do something like this. I have a lot of buddies that have full courts here in Miami, and I started with a Microsoft doc with simple questions like, `Who will play my event? How will I pay these players? Where is it going to be?’ You start knocking one after the other and all of a sudden, you’re like, `Hey, I’ve got a pretty good group of guys. I’ve got sponsor money. It took a lot of time.” He said the event is being held with strict health and safety protocols. “I have bought so much hand sanitizer,” he said. “Safety is the No. 1 goal. I know these guys personally, so I don’t want to put them in any harm, or anyone else in danger.” Wednesday’s final features the winners of Tuesday’s semifinals: Nakashima vs. Sandgren and Querrey vs. Opelka.
Contact Us
We’d love to hear from you! Please fill out our contact form.