Miami Nightclub E11EVEN Rolls Out Crypto Division and ‘Captain’s Club’ NFTs
Full Article: Coindesk Published: 03/09/22 The downtown Miami club is dancing deeper into crypto, partnering with Horizen Labs for the backend. Miami super club E11EVEN is doubling down on its Web 3 push with a new crypto-dedicated division of its brand called “E11EVEN Crypto,” created in partnership with blockchain firm Horizen Labs, . The company announced Wednesday the new division’s first product is a soon-to-be-released non-fungible token (NFT) collection titled “11 Captain\'s Club” dropping in early April, with artwork inspired by the club’s iconic hat designs and a hefty 1 ETH (around $2,700) mint price. Since its inception in 2014, the downtown nightclub has prided itself on innovative revenue streams, having created its own apparel company, vodka brand and even a real estate arm that’s partnered with crypto exchange FTX to complement the club’s operations. Now the company is eyeing NFTs as its next opportunistic frontier, at a time when Miami has begun to embrace digital currencies in a bid to be the U.S. hotbed for crypto innovation and culture. CEO Michael Simkins first envisioned the crossover years ago, reaffirmed by its potential after E11EVEN began accepting cryptocurrency as a payment method in April 2021. “We were the first major club to accept crypto as payment, and now we’ve processed over $5 million of it at the nightclub,” Simkins told CoinDesk in an interview. “We’ve always been a preferred entertainment establishment for people in the crypto community, both VCs, founders and investors. So we’ve been in the ecosystem by doing all these things, even before being a direct participant.” (The publicly traded owner of the Miami area’s Tootsie’s Cabaret and Scarlett’s Cabaret recently followed suit in accepting bitcoin payments.) E11EVEN’s first foray into digital collectibles came in December, when the club purchased Bored Ape #11 as its first NFT for 99 ETH (roughly $272,000). While Simkins couldn’t confirm any Bored Ape events being hosted at the club in the near future, he did hint at an in-person get-together for holders of Captain Club NFTs around the time of the upcoming Bitcoin 2022 conference in April. “We want to listen to the community to hear what utility they want us to offer, especially real-life utility,” Simkins said. “There will be real-life utility and it will be driven by the owners.” New York-based Horizen Labs, tapped by the club for the project’s backend, raised $7 million in August in a funding round led by Kenetic Capital.
St Patrick’s Day Cocktail Recipes
Full Article: BarBizMag.com Published: 03/07/22 If your bar is celebrating the luck of the Irish on Thursday, March 17 this year, then you’ll want to check out the cocktails we’ve collected below! Bright Lights, Big City Ingredients:2 oz of E11EVEN Vodka1/2 oz of Lo fi Dry Vermouth1/2 of Lemon Juice1/4 oz of Dill Simple syrup Directions:Add all ingredients into cocktail shaker. Add ice and shake vigorously. Strain over fresh ice in a dill salt rimmed Collins glass. Fill with club soda. Garnish with olives and a dill sprig. Recipe by Rebecca Applebaum, Miami, Florida, for E11EVEN Vodka.Photo by Lionel Photography.
3 Green Cocktail Recipes for St. Patrick’s Day
Full Article: NewsHotOffThePress.com Published: 03/07/22 St Patrick’s Day is right here once more and we’re all trying ahead to celebrating with family and friends. Listed below are 3 Inexperienced Cocktail Recipes you’ll get pleasure from serving! Vivid Lights, Huge Metropolis By Rebecca Applebaum, Miami, Florida 2 ozof E11EVEN Vodka1/2 ozof Lo-fi Dry Vermouth1/2 of Lemon Juice1/4 ozof Dill Easy syrup Instructions: Add all elements right into a cocktail shaker. Add ice and shake vigorously. Pressure over contemporary ice in a dill salt-rimmed Collins glass. Fill with membership soda. Garnish with olives and a dill sprig. Photograph by Lionel Images
Celebrate St. Paddy’s Day with Miami Styled Cocktail Recipes
Full Article: TravelDreamsMagazine.com Published: 03/07/22 Take the chill off your St. Patrick’s Day celebration with three cocktail recipes that are famously popular in sun-baked Miami. These green and refreshing recipes are sure to be a hit with your family, friends, and co-workers. So as they say in Ireland, Miami, and around the world, “Drink up lads and lassies!” Bright Lights, Big City By Rebecca Applebaum, Miami, Florida 2 oz of E11EVEN Vodka1/2 oz of Lo fi Dry Vermouth1/2 of Lemon Juice1/4 oz of Dill Simple syrup Directions: Add all ingredients into cocktail shaker. Add ice and shake vigorously. Strain over fresh ice in a dill salt rimmed Collins glass. Fill with club soda. Garnish with olives and a dill sprig.
3 Green Cocktail Recipes for St. Patricks
Full Article: UpscaleLivingMag.com Published: 03/07/22 St Patrick’s Day is here again and we’re all looking forward to celebrating with friends and family. Here are 3 Green Cocktail Recipes you’ll enjoy serving! Bright Lights, Big City By Rebecca Applebaum, Miami, Florida 2 oz of E11EVEN Vodka1/2 oz of Lo-fi Dry Vermouth1/2 of Lemon Juice1/4 oz of Dill Simple syrup Directions: Add all ingredients into a cocktail shaker. Add ice and shake vigorously. Strain over fresh ice in a dill salt-rimmed Collins glass. Fill with club soda. Garnish with olives and a dill sprig. Photo by Lionel Photography
Cheers to Moscow Mule Day With a Spiced Coconut Mule with Dehydrated Pineapple￼
Full Article: Parade Published: 03/03/22 National Moscow Mule Day takes place on March 3rd this year and when it comes to crafting the perfect Moscow Mule, we’ve rounded up a few tips and tricks to making the ginger beer-based cocktail stand out. The bartenders at downtown Miami cocktail haven Lost Boy have concocted a very Miami version of the mule, a Spiced Coconut Moscow Mule, garnished with dehydrated pineapple slices and a rosemary sprig. Equal parts refreshing, gingery and tropical, it’s just the thing to remind you summer is on the way. E11EVEN Vodka’s Spiced Coconut Mu11e INGREDIENTS 2 oz E11EVEN Vodka¼ oz lemon juice¾ oz spiced coconut syrup1 oz East Imperial Ginger BeerAngostura float (7-8 dashes)Dehydrated pineapple[/easyazon_link], for garnishRosemary sprig, for garnish DIRECTIONS Combine all ingredients except ginger beer in small tin, fill with ice and shake vigorously.Add ginger beer, strain into Collins glass, top with crushed ice and float angostura.Garnish and serve. KITCHEN COUNTER Serves 1.
Super Bowl LVI Cocktails: Score A Touchdown At Your Party With These Tasty Drinks
Full Article: Hollywood Life Published: 02/10/22 It’s Super Bowl season, so it’s time to drink up and be merry. It doesn’t matter if you’re a fan of the Cincinnati Bengals or the Los Angeles Rams, on Feb. 13, 2022, we all raise our glasses and toast the grand spectacle of sports and entertainment that is Super Bowl LVI. The day will see football fans come together in hopes for an exciting gridiron clash – or friends hang out while watching the slew of commercials and the exciting Halftime Show. While everyone has their own specific Super Bowl spread – some people need a seven-layer dip, others will go out for a six-foot-long sandwich – the party is not complete without a tasty beverage. While beer will flow on Super Bowl Sunday, for those who would prefer something more, here is a selection of cocktails to make your party the MVP of the season. (Though, we also throw in some beer suggestions for those who want to try something different.) Passion Fruit Slushy at Bodega Taqueria y Tequila FEBRUARY 10, 2022, 2:00PM Passion Fruit Slushy at Bodega Taqueria y Tequila · 2 oz. of E11EVEN Vodka· 1 oz of Chinola Passion Fruit Liqueur· 1 oz of Lemon and Hibiscus Simple Syrup· Lemon Quarter for Garnish Method · In a blender add all ingredients w/ 1 cup of ice. Blend for 1 minute or until ice has been slushed. Pour into glass of choice and garnish w/ a lemon quarter
From Vodka to Nightlife to Real Estate, the E11even Ecosystem Offers Only-in-Miami Lessons
How Michael and Nikki Simkins are building a luxury lifestyle empire Full Article: South Florida Business & Wealth Magazine Online Published: 02/28/22 Michael and Nikki Simkins. Married for 17 years with three children, their interests dovetail with each other’s and with the city they are helping to grow. Their E11even brand began with nightlife but has extended to include vodka, real estate and the cutting edge of fintech: In April 2021, the nightclub began accepting cryptocurrency, and, soon after, E11even Hotel & Residences followed suit. In sum, E11even marries the old and new Miamis: hospitality and the promise of an endless party coupled with the reemergence of Downtown and cutting-edge finance. The Lion Roars Born and raised in Miami Beach, Michael, now the CEO of Lion Development and an owner of E11even Partners (the company behind the E11even Miami nightclub, hotel, condominium, and sound equipment), started college in California but ended up returning home to graduate from the University of Miami, where he received a degree in finance. A law degree from Brooklyn Law School followed; then Michael practiced real estate law at Akerman Senterfitt until 2007. He’d lasted in the field for about five years. “The industry died,” he remembers of the period. “It was crickets, with no deals happening. I should have foreseen the financial crisis in September 2008 because the whole year had been extremely slow.” In other words, it was a good time to be bitten by the entrepreneurial bug. His family was in the paper industry, led by Michael’s father Leon Simkins, a pillar of Miami’s business and charitable giving scene who died in 2017. “He operated 20 paper factories at one time,” Michael says. “He was a great investor. And he was active in the South Florida philanthropic community, particularly with Jackson Hospital and Diabetes Research Institute, two causes closest to his heart.” (For his part, Michael is on the board of directors of Miami Beach Jewish Community Center, and he just finished a four-year tenure as chairman of the board. He is also on the boards of the Miami Jewish Federation; Endeavor Miami, a nonprofit that supports high-impact entrepreneurs; and Refresh Miami, which supports tech initiatives in Miami. Nikki is on the executive committee for the Diabetes Research Institute.) By the time Michael exited his law career, his father had sold part of the company. There was liquidity to spare and capital to invest, “so the time was good for me to start looking for real estate investments with my family,” Michael says. Finance came before development: Lion Financial, founded in 2008, still exists today as an active South Florida real estate lender. Michael says that the business provided both visibility and an understanding of Miami neighborhoods. Lion Development was founded in 2012. As president and CEO, Michael runs the company, with his siblings as partners. Lion quickly began purchasing properties, particularly in the Park West neighborhood, as well as in Overtown and Allapatah and portions of South Beach. Simkins is especially bullish on Park West, where his company owns 10 acres, and Overtown, where he partnered with Marcus Samuelsson on the celebrity chef’s lauded Red Rooster restaurant. In the Club In 2012, Lion acquired the property on which the E11even club is now located. “Initially, our plan was to lease the space to a nightclub operator,” Michael recalls. “Everyone in the country was interested in leasing the place.” But Lion tilted toward ownership. “Everyone thought we were crazy, and that it wouldn’t be successful, and that we would lose a lot of money. But what I believed, and what my partners believed, was that downtown Miami and Miami in general were on a high-growth trajectory, and were really poised to capture a lot of the entertainment that a lot of people had first visited South Beach for. That interest was being replaced by different neighborhoods in Miami that were offering something different culturally, different experiences. So, we were big believers in Miami, that it would become more prominent as a city.” The club opened in February 2014 and has remained a big draw for its DJs, trapeze dancers, burlesque shows and appearances by performers such as Drake, Miley Cyrus, Usher, Cardi B and the Chainsmokers—in other words, for its peerless showmanship and spectacle. Michael is quick to point out another key to the club’s success: It enjoys a 24-hour liquor license, which allows it to stay open all night. “Growing up in Miami, I learned that entertainment nightlife is part of our DNA and part of our brand,” Michael explains. “I felt that the 24-hour license would give us a competitive advantage compared to clubs that were required to close earlier. We had a unique identity that blended a lot of different concepts from theatrics—from Cirque du Soleil shows to performances by pop artists—and a high level of hospitality, where we treat everyone like a VIP. It was successful right off the bat, and we learned a lot of lessons that first year.” A major lesson was somewhat unexpected: the power of merchandise. The club started earning millions of dollars annually—in baseball caps. Michael still seems a bit incredulous, but he came to understand that his clubgoers wanted to be identified as ambassadors of the E11even tribe: “They wanted to be a part of what the brand represents, living your best life. The cap was a badge of honor for some people to show that they’d had an epic night and wanted to relive the experience of being in the club, where they felt like a king. The merchandise really resonated with people. We have something that’s much bigger than a nightclub. We have a lifestyle brand.” Far-flung fans of E11even even can experience the nightclub’s sound quality, via DAS Audio, a state-of-the-art sound system available worldwide. The Simkins are marching toward ubiquity. Major Expansion Nowhere are their ambitions more evident than in Park West’s E11even Hotel and Residences, designed by Sieger Suarez Architects. Michael says the first tower of two (65 stories, 375 units), slated for completion in 2023, sold out in seven months. Units in the second tower, called E11even Residences Beyond (65 stories, 461 units), currently are on the market, with groundbreaking expected this year. E11even Partners—Michael Simkins, Dennis DeGori and Marc Roberts—along with PMG are the developers. In a city where new residential towers keep outdoing each other in terms of wow amenities, E11even Hotel & Residences will boast a wellness center curated by Chopra Spa & Studio, a five-star gourmet food hall, a casino-style sports lounge, and a members-only rooftop experience with a VIP pool and bar area. Michael says that the project represents the first pre-construction condominium in the country to accept cryptocurrency as a deposit, through its first-ever real estate partnership with FTX, the world’s leading cryptocurrency exchange. For Nikki, something much more tangible than blockchain sets the brand’s tone: E11even Vodka. “I’ve always been a vodka drinker because I care about what I put in my body,” she says. “I’m not a big drinker, but when I do drink, I’ll have vodka. Vodka is the cleanest spirit in the market; it doesn’t contain any congeners”—substances that contain a small amount of such chemicals as methanol, acetone and tannins—“and it’s really difficult for your liver to process them. If you’re trying to avoid a hangover the next day, vodka is the best spirit to drink.” (Studies have shown that darker drinks, such as cognac and whiskey, are responsible for the hangover effect due to their high congener content.) The opportunity was hiding in plain sight: With the nightclub moving so much vodka, it was a natural fit for Nikki to license the intellectual property of the brand to create her own vodka. “With Michael and I having been born and raised in Miami, it was really important for me to have a Miami-made vodka,” Nikki says. “I spent more than a year designing the bottle.” What emerged was the distinctive aqua-necked vessel we know today. Of course, what’s found inside—distilled six times, made with non-GMO corn, and produced through a seven-step filtration process—is far more important. The company ran taste tests marked by the diversity of their tasters, and produced multiple iterations before the vodka—which Nikki affectionately calls “juice”—was deemed smooth enough. “We did blind taste tests and it would beat every competitor,” Nikki says. Her passion propelled her into the CEO role, and the nightclub began selling her clear concoction in 2019. The response in the club was so encouraging that the company created a website, began promoting the vodka on social media and Nikki hired her first employees. Taste Tested The vodka in the memorable bottle transcends the Miami market; it is carried in Orlando, Tampa and Jacksonville, and in every Total Wine & More store in Florida. Nikki hopes to get her juice onto shelves in more big box retailers. Though Nikki has fielded offers from New York and Los Angeles, her current focus is to dominate Florida. (In five years, she envisions being present in “all the major cities.”) And given the changing habits informed by the COVID-19 pandemic, e-commerce has offered a boost; the bottles can be found on ReserveBar’s high-end liquor site. “E11even Vodka is a fit for any celebration,” says Lauren White, ReserveBar’s vice president of creative. “Not only does the bottle look like the life of the party, but the taste is subtle, slightly sweet, and pairs nicely into a wide variety of cocktails. This vodka simply embodies the Miami spirit. We are thrilled to be featuring E11even Vodka on the ReserveBar site and appreciate their partnership with us.” Activations also play a role in the sales and marketing of E11even Vodka. “We did a pink-label campaign last year for breast cancer awareness,” Nikki says. “We sold out of every bottle that we had. That’s something that we’re going to do every year. This vodka company is a big platform to really focus on empowering women. That’s going to be the focus of E11even Vodka in 2022. It’s pretty interesting to be a CEO in a male-dominated industry.” From two teenagers who met in high school in Israel during their junior year, Michael and Nikki have triumphed as Miami players in the city’s quintessential industries (their daughter is planning to attend the same program that brought her parents together). Theirs is a truly synergistic relationship. Long before E11even anything was even a whisper of a concept, Nikki was a highly successful gemologist and diamond dealer. Michael delights in telling the story of Nikki selling a flawless 15-carat blue diamond to Marc Anthony and Jennifer Lopez. “In that one transaction,” Michael remembers, “her commission was as much as four years of my salary. That got me thinking that practicing law wasn’t for me. And that gave me a lot of confidence in this current venture in vodka—her experience with sales and interacting with people showed me what was possible.” Photos by Nick Garcia
Craft Brewing and Distilling News for January 24, 2022
Full Article: Shanken News Daily Published: 1/24/22 E11even Vodka has named Gary Crowell as COO. In his new role, reporting to chairwoman and CEO Nikki Simkins, Crowell will lead sales, marketing, and production as the brand ramps up from 5,200 cases in 2021, aiming for 12,000 cases for this year. Prior to joining E11even—named and branded for its namesake Miami nightclub—Crowell helped launch Deep Eddy vodka, along with Nine Banded Whiskey, among other spirits ventures.
50 Cent Rings In 2022 At E11EVEN Miami
Full Article: Ocean Drive Published: 1/03/22 The world-famous E11EVEN Miami is always a hot spot for celebrations, and this year’s New Year’s Eve was no different. The Downtown Miami super club brought together the best crowd and high energy to help ring in 2022. Long-time Grammy-award winner and famed rapper 50 Cent helped club-goers celebrate the exciting evening. 50 Cent showed up to the renowned venue at 11:30 p.m., as he took the red carpet by storm with his large group of friends. After some photos on the red carpet, 50 Cent and friends made their way into the club, just in time for 2022. DJ IRIE had the crowd enamored right before midnight, but they couldn’t contain their excitement for the rapper as they chanted “FIFTY, FIFTY, FIFTY” as he made his way to the stage. 50 Cent and the crowd were so excited about the performance that they actually missed the 10-second countdown until midnight, so together they redid the countdown at 12:02 a.m., between his songs. Without missing a beat, 50 played some of his most beloved hits including his performance opener of ‘P.I.M.P’ and other classics including ‘In Da Club,’ ‘Candy Shop’ and ‘Disco Inferno. 50 was accompanied by his beautiful girlfriend, Jamira “Cuban Link” Haines, who dressed for the occasion in a mesh and black striped catsuit. The group was seated at a private table right near the stage where they sipped on Le Chemin Du Roi Brut, Branson VSOP Cognac and E11EVEN Vodka. Following 50’s amazing and high-energy performance, the night did not stop. At 4:40 a.m., Roddy Ricch made a surprise appearance and performance where attendees couldn’t stop dancing and singing to Ricch’s music. The club was bustling with celebrities, guests included G-EAZY, Jack Harlow, SAINt JHN, Ryan Babel, Max Verstappen, Ryan Serhant and many more. As a hot spot for celebrities both local and non, it is no surprise that the club was filled with A-listers all night long. With Miami as a go-to New Year’s Eve destination, 50 Cent’s midnight performance and Roddy Ricch’s surprise truly brought together amazing energy and the best start to 2022.