LIVE LIKE AN 11 is a mindset that E11EVEN Vodka Founder & CEO Nikki Simkins set as the foundation and purpose of E11EVEN Vodka. We are all about inspiring others to embrace their most authentic, empowered self and seizing every moment with intention. It all starts with showing up fully in all areas of life—work, play, friends, and family—while radiating positivity and vitality. LIVING LIKE AN 11 means e11evating every experience, turning everyday moments into something extraordinary.
At E11EVEN Vodka, we thread our purpose of LIVING LIKE AN 11 into three foundational pillars that we support throughout everything we do including our philanthropic outreach - Women, Wellness, and Way of Life.
Women
At E11EVEN Vodka, we are more than a brand— we are a movement powered by women, for women. Founded and led by a team of fierce, independent women, our mission is rooted in e11evating and empowering women. We are driven by a passion to celebrate women’s achievements and champion causes that make a real difference in their lives.
Wellness
For E11EVEN Vodka Founder & CEO wellness of the mind , body and spirit are a way of life. This mantra has inspired a passion for mindfulness, breathwork and meditation. It informs our drink clean cocktail strategy always mixing with fresh and 100% natural ingredients and our passion for Pickleball, Padel, and Yoga.
Way of Life
The LIVE LIKE AN 11 lifestyle is all about those who work hard and play even harder. Whether you’re hitting the beach, dancing at the club, or hanging out with friends, it’s about embracing every moment with energy, passion, and unapologetic style. It’s not just how you live—it’s how you stand out.
At E11EVEN Vodka, we are more than a brand—we are a movement powered by women, for women. Founded and led by a team of fierce, independent women, our mission is rooted in e11evating and empowering women. We are driven by a passion to celebrate women’s achievements and champion causes that make a real difference in their lives.
This commitment is at the heart of everything we do, from supporting events that uplift women to making meaningful contributions during Breast Cancer Awareness Month. Together, with Republic National Distributing Company (RNDC), we have donated over $100,000 to the cause.
Our story begins with our founder, Nikki Simkins, whose passion for a healthy, balanced lifestyle led her to vodka as her spirit of choice. When she realized there were no brands that represented the modern, strong women she identified with, she set out to create E11EVEN Vodka. This modern American craft vodka embodies the vibrant energy of Miami—a city founded by a woman and fueled by the strength, beauty, and resilience of the women who make it iconic.
E11EVEN Vodka stands as a tribute to those women and a testament to the belief that when women lift each other up, there’s nothing they can’t achieve. We are here to celebrate, support, and empower women every step of the way.
Women
Way of Life
The LIVE LIKE AN 11 lifestyle is all about balancing hard work with even harder play. Whether you're soaking up the sun at the beach, relaxing on a boat, dancing the night away at the club, or just hanging with friends, it’s about living every moment to the fullest. With energy, passion, and bold, unapologetic style, it's not just about how you live—it’s about making every moment count and standing out wherever life takes you.
Wellness
For E11EVEN Vodka Founder & CEO, wellness of the mind, body, and spirit is a way of life. This holistic approach has fueled a deep passion for mindfulness, breathwork, and meditation, serving as a foundation for everything we do.
Our focus on wellness extends to every aspect of the brand, from our “drink clean” cocktail strategy, where we use only fresh, 100% natural ingredients, to our love for active pursuits like Pickleball, Padel, and Yoga. By integrating the element of balance, we aim to not only create an exceptional product, but also inspire a lifestyle that nurtures well-being inside and out.
