Full Article: Shanken News Daily

Published: 1/24/22

E11even Vodka has named Gary Crowell as COO. In his new role, reporting to chairwoman and CEO Nikki Simkins, Crowell will lead sales, marketing, and production as the brand ramps up from 5,200 cases in 2021, aiming for 12,000 cases for this year. Prior to joining E11even—named and branded for its namesake Miami nightclub—Crowell helped launch Deep Eddy vodka, along with Nine Banded Whiskey, among other spirits ventures.